Disclaimer: The article below is a piece of fiction, but it does bear strong resemblance to people living (and maybe a few otherwise). It is a satirical work only to bring to light the funny, yet real side of a world we call Sales, and should be taken in a sporting spirit. (If any of my mangers- present or future, happen to be reading this, I confess it was written under heavy over dosage of paranoia due to a phenomenal week of sales; it should not be held against me!)
Just a few miles south west off the Lucknow city lies a huge municipal dumping ground. Recycling and Hygiene are words pretty much alien to the area, so no point taking a guess about when the area would have been last cleaned (attempted). If questioned, I am certain the authorities would defend by stating that it is a strategy to keep unlawful activists at bay! The repugnant smell is strong enough to take care of a mini army (don’t judge the authorities- with a state of size this big, it needs all the help it can muster). Nevertheless, the dumping yard serves as an artificial habitat for numerous pests and rodents. Meandering on the path right next to the site yesterday, I spotted a book on one of the troughs. Well, people have miraculously found the The Book of Eli, or The Book of Love....so I thought to myself, what if I would have just found myself some treasure guide (Lucknow has been the city of Nawabs after all). To my amazement, it was titled ‘Diary of a Sales Manager’, by Raman Chadha (name changed to preserve the true identity). It seems to be an agonising weekly account of a Sales martyr working with some telecom company. Google happens to return just an FB account, my friend request for which is still pending at his end. Anyways, coming back to the book, it happens to be well read, as the pages are all messed up (ask the rodents!!!). I have been trying to reconstruct of whatever is left of it, and the following are a few excerpts I have successfully extracted so far:
“Date: 28th July, 2010
Dear Diary,
I completed 1 month of my first job today. It has been such a steep learning curve for my personality that I am geared up to face my next interview already, if only they would quiz me about my abusive language! That’s right, my vocabulary has been improving day by day, and going with this speed, I shall master the art of Sales verbal expression before my promotion (somebody told me that the promotion itself is based on the Sales vocabulary; wider your vocab, more is your PLI, better chances of a promotion). To be honest, it has been a true test of mettle, the Punjabi accented ‘galiz’ which I picked up all my graduation years in Delhi won’t work in this part of the country.......‘bhaiyyaji’ wouldn’t understand a thing. It is the most frustrating moment for a punjabi when he is madly spewing out anger and the bhaiyyaji on the receiving end isn’t responding in a meek fashion that would make you feel like The Manager, only because he wouldn’t understand a word.
The other achievement quite connected to the above mentioned one is the anger mismanagement rule. You just have to be the Angry Young Man at all times, hands down! And that is irrespective of the circumstances, even if your team performed well today- just shout at them.....because that is the rule. After all, the rule percolates top-down, and you shall be treated no differently.”
“ Date: 7th August, 2010
............a routine day, started with a meeting with the Boss! I wonder whether it is his love for numbers or hatred for me which makes him ask me the same question each morning- “Kitna Number? (how many numbers?)” As usual, my Good Morning Sir Colgate Smile turns to inverted parabola and I respond with the innocence of a 10 year kid....”Sir excuse me, but I dint get you (knowing very well that he is asking me how many sales would I do today).” Its a stupid question really, how can I predict that? I am no Nostradamus, if I were, I wouldn’t be here! I justify this each subsequent morning when my promise falls short by 50-60%. But he makes me do it each morning, and I keep thinking- what a silly way of humiliating an employee, only if he would not be spoiling my mood early morning, I would be overachieving or atleast meeting my promises. But I know he wouldn’t like that, more is never enough here, targets are revised every hour of the day, its like being in the stock market, where the stock values keep spinning your head,......Radheyshyam (a fellow Sales Man) summed it perfectly- “There is no Month End for Sales people.....we have Closings daily!” “Don’t worry Sir, I will cover the loss by next week......”
“ Date: 15th August, 2010
.............is it really the Independence Day? I am still ruing the unbelievably low Sales figures of the day before.....how could this have happened? I seldom meet Boss’s fantasy targets, but what about my own realistic targets.....maybe because there is an extent to which I could go.
Boss- Raman! Push the product...Push! Push! Push!
Raman (in my mind)- Thank you Sir, but you are grossly mistaken if you think that I am pregnant! Why don’t you give me loaded pistol, sales might become easier at gunpoint!
I overheard Vishu (a telecaller from my team) do a sales call today:
Vishu (with complementing expressions) to a customer- You have time till 11 o clock. Don’t you dare not submit your documents by that time. Our field agent will come to you and deliver the product; you will make me extremely unhappy if you don’t accept it. I have spent three days convincing you now; I have my own targets to meet! Understood?
The customer actually took three connections from us later in the day, and there has been no Customer complaint pending my name till now, I am keeping my fingers crossed. As for my Boss, I told him- “Don’t worry Sir, I will cover the loss by next week......”
“Date: 29th August, 2010
..........month end review meet, with all the Sales Mans present. The Boss kept rambling about our incompetence and we had the same inverted parabolas. After a painful couple of hours, I was expecting we would not talk amongst each other out of sheer shock, but dear Radheyshyam said- “Let us eat some Tunday Kebabs.” I thought he had lost his mind, after all, we had just come out of a extremely depressing review, but he was adamant. “Dude! You need to cheer up! This is a part of the monthly routine....look at the rest of us, we are all giggling and mimicking each other, gradually you will start enjoying these meetings. Start being indifferent.” Shyam was right, I came to realize that these review meets were always followed by booze n dine parties thrown by the senior management itself. I found that very strange while dancing late that night....nobody had a clue what we were celebrating...maybe we were expecting an even worse performance! I mustered the courage to ask the Boss- “Sir! I fail to understand any possible reason for the party.” He replied- “Son! Here in Lucknow we always feed the Goat well before the festival of Eid!” There, an important lesson learned. Before the booze could take effect, I signed off the night by saying the golden words:
“Don’t worry Sir, I will cover the loss by next week......”
“Date: 8th September, 2010
..............what an insanely ironic situation! After the immense pressure that we had from the corporate regarding billing the stock to the distributors, I did what was expected of me....billed the latest product! The pressure had been mounting b’coz it was being touted as the ‘product that would rock the market’ and yet no Sales Man had billed it up till then....after I thought I was through with the hardest part of Sales (Push! Push! Push!), I was informed that we were out of stock (and not because the product had been miraculously sold off in 1 day, but because we were still waiting for the stock to arrive to the warehouse...all the pressure for no reason, isn’t that brilliant? And since I was busy ‘pushing the product’ I couldn’t focus on the sales. Hence, again...
“Don’t worry Sir, I will cover the loss by next week.....”
“Date: 22nd September, 2010
..........i wonder why Radheyshyam keeps telling me after every discussion-“Thats not our job. Thats not what we are supposed to do!” I am always left thinking what is it that is my job then? Is it only to make a fool out of everybody else? Is it stupid to expect the system to help, if not change? And what about the customer....what did that poor fella do? Am I not even responsible to help him resolve his problems? Radhey tells me that the definition of a customer is ‘cust/mer----jo kasht se marr raha ho’ (someone who is dying of pain) ...”
I am working on the rest of this diary. This account is an eye opener. It tells me that the sales job is an enigma. Even the people who are doing it are not clear what their job profile is. You just need street smart people who are capable of playing the game, and not by the rules! You have got to outdo everybody else, fellow sales mans, customer, and even your bosses. There is no ally in this game, it is a tussle of a Sales Man against the whole world. So next time, don’t blame his angry young man look. He is not suffering from a personality disorder; expect him to be laughing out loud at his own misery (or somebody else’s) seconds after thrashing out people. I honestly don’t know about you, but I have started sympathising for this poor guy, look what sales did to him.....it could only be attributed to intense sales pressure, that he martyred trying to sell the rocking product to the rodents...why else would his account be found here....hats off!